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4896 Results for ‘ trends’

Sponsored

A brand’s guide to navigating Gen Z’s media consumption habits

October 24, 2022
Gaming & Esports

Why Unity is using its new AI platforms to become more accessible to brands and agencies

June 27, 2023
Social Fragmentation

Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments

March 7, 2023
Beyond Ads

As Apple enters the VR headset market, brands take a wait-and-see approach

June 26, 2023
Gaming & Esports

In the agency world, holding companies profess gaming investments, with mixed results

July 21, 2023
Member Exclusive

Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’

April 18, 2024
Evolving Agencies

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos

July 17, 2023
Member Exclusive

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

May 30, 2024
Member Exclusive

Media Briefing: Media execs start 2023 with reader revenue concerns

January 5, 2023
Member Exclusive

Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out

March 15, 2023
The Programmatic Marketer

The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs

April 11, 2023
Member Exclusive

Media Briefing: A mixed first quarter for publishers’ ad revenue

May 18, 2023
Marketing on Platforms

‘Not going to pretend that we’ve got a fancy strategy’: How Ladbible is getting a feel for Meta’s Twitter rival Threads

July 13, 2023

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