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4835 Results for ‘ real-time ads’

Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
Marketing on Platforms

As users, marketers undertake Threads’ pre-ad experimentation

July 10, 2023
The Programmatic Publisher

The rise of discerning publishers: Ad tech vendors face increased scrutiny

August 7, 2023
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
Agency Culture

As agencies merge, agency brands may wane in importance

October 25, 2023
Beyond Ads

How the NBA hopes to use generative AI to attract more users to its app

October 25, 2023
Publishing in the Platform Era

Campbell Brown’s exit from Meta elicits no more than a whimper from publishers facing a deteriorating relationship with Facebook

October 6, 2023
The Business of AI

AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up

December 11, 2023
Experimental Channels

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

April 19, 2023
Strategizing for the Future

GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout

October 3, 2023
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024

January 15, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Why content creators are hopeful that AI will not replace them

October 17, 2023

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