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2465 Results for ‘ online engagement’

Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content

January 26, 2023
Marketing

How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden

December 15, 2022
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies

September 6, 2023
Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

February 10, 2023
Digiday @ CES

CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies

January 10, 2024
Gaming & Esports

How Epic Games is revamping the ecosystem of Fortnite Creative to sweeten the deal for in-game creators

May 9, 2023
Digiday Awards

Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards

April 4, 2023
Content & Commerce

Although Meta’s ad revenue is recovering, retail media may prove its biggest competition

May 4, 2023
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

May 2, 2024
Content & Commerce

Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division

January 31, 2023
Brands in Culture

L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’

March 24, 2023
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t

March 1, 2023
Marketing on Platforms

‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors

July 7, 2023

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