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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    2463 Results for ‘ online engagement’
  • Experimental Channels

    Two Gen Z founders want to change the OOH ad marketplace for their generation

    October 30, 2024
  • Digiday Awards

    Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners 

    October 1, 2024
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    Gaming & Esports

    Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023

    September 20, 2023
  • Brands in Culture

    Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

    April 15, 2026
  • The Business of AI

    ‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

    March 5, 2026
  • Sponsored

    Brands and retailers are driving engagement with hyper-local, multi-touch strategies

    April 9, 2025
  • Digiday Awards

    UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists

    January 20, 2026
  • Paper boat made from $100 bills, representing how data connectivity helps optimize marketing spend and boost bookings for Windstar Cruises.
    Sponsored

    How data connectivity helped Windstar Cruises optimize spend and increase bookings

    April 9, 2025
  • The Sports Marketing Playbook

    Brands are catching World Cup fever even without official sponsorships

    June 9, 2026
  • Retail Media Rewritten

    Walmart-Vizio’s CTV measurement faces incrementality hurdle

    April 1, 2026
  • Sponsored

    CTV beyond the living room: The marketer’s guide to expanding CTV to every screen

    October 16, 2025
  • Brands in Culture

    Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

    April 2, 2026
  • immersive gaming advertising
    Sponsored

    Winning the attention game: How brands are thriving in gaming’s immersive worlds

    October 24, 2024
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