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2465 Results for ‘ online engagement’

Business of TV

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective

July 27, 2023
Member Exclusive

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

March 28, 2024
The Business of AI

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

August 17, 2023
Member Exclusive

Media Briefing: Why publishers hope chatbots will be the latest retention tool

May 25, 2023
Member Exclusive

Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay

May 2, 2024
Sponsored

Why Best Buy Ads sees retail media as integral to its customer-centric purpose

February 2, 2023
Sponsored

Publishers are adapting advertising strategies for a privacy-first world

November 29, 2022
Marketing

ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

March 16, 2023
Member Exclusive

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

February 14, 2023
Strategizing for the Future

Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models

March 31, 2023
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

February 20, 2023
Gaming & Esports

Why streaming wars between Netflix, Paramount+, others are heading to video games

December 22, 2022
Member Exclusive

Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

January 17, 2023

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