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20190 Results for ‘ markets’

Member Exclusive

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

October 16, 2024
Member Exclusive

Marketing Briefing: How the short-form video boom is driving marketers to creators for content production

October 10, 2023
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
Business of TV

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

October 15, 2024
Member Exclusive

Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

November 28, 2023
Glossy

How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing

April 9, 2024
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

August 26, 2024
Brands in Culture

How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand

January 7, 2025
Future of Measurement

Amid Oracle fallout, advertisers are weighing up challengers against established vendors

July 5, 2024
Member Exclusive

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

May 23, 2024
Retail Revolution

Amazon wants a bigger slice of the DSP ad tech market

February 20, 2024
The Business of AI

What Gartner’s 2024 digital ad hype cycle shows about marketing innovation and adoption

August 21, 2024
WTF Series

WTF are AI agents? (video update)

August 25, 2025

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