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20185 Results for ‘ markets’

Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites

May 23, 2025
Retail Revolution

E-commerce sites see low sales from ChatGPT traffic, new study finds

October 23, 2025
The Creator Economy

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

August 25, 2025
The Sports Marketing Playbook

CMOs look for better measurement to justify sports sponsorship spending

July 28, 2025
The Programmatic Publisher

The latest earnings round shows public markets aren’t for the faint-hearted

March 3, 2025
The Creator Economy

Creators turn to agentic AI to manage fan engagement

June 20, 2025
Upfronts

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

May 20, 2025
Experimental Channels

Marketers are not won over by new AI-powered search tools

October 16, 2024
Marketing on Platforms

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready

November 29, 2024
Evolving Agencies

Horizon’s Blu AI platform focuses on being a transparent business consultancy

December 10, 2025
The Business of AI

Marketers have a new audience to worry about — large language models

December 20, 2024
Business of TV

Media buyers anticipate a slower TV upfronts season amid economic uncertainty

May 12, 2025
Strategizing for the Future

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

December 17, 2024

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