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2968 Results for ‘ content creators’

Strategizing for the Future

Omnicom Media Group expands its TikTok relationship to include search keyword access

January 8, 2025
The Sports Marketing Playbook

The World Cup is a big chance for retail media to prove itself to advertisers

June 12, 2026
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Bold Call

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx

February 5, 2025
Marketing on Platforms

In the race for ad dollars, platforms seek to redefine themselves as AI companies

June 25, 2025
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

February 6, 2025
Looking Back/Ahead to 2024

A Q&A with YouTube’s Mary Ellen Coe on the video platform’s big year

December 18, 2023
Member Exclusive

Marketing Briefing: How the short-form video boom is driving marketers to creators for content production

October 10, 2023
Digiday+ Media Buying Briefing

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

May 18, 2026
Member Exclusive

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

December 12, 2023
Navigating Economic Instability

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

June 10, 2025
Member Exclusive

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

September 12, 2024
Member Exclusive

Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

May 11, 2023

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