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19944 Results for ‘ brands’

The 2025 Notebook

Have we reached peak ad network?

January 6, 2025
The Creator Economy

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

March 6, 2025
Marketing on Platforms

TikTok recreates its ads for billboards through Vistar partnership

May 4, 2026
Upfronts

As upfront negotiations near, buyers chart path through complex sports market

April 20, 2026
Navigating Economic Instability

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty

May 20, 2025
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed

March 3, 2025
Sponsored

How brands are increasing trust and CTR by advertising in news publications

October 16, 2024
Evolving Agencies

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

March 25, 2026
Sponsored

How brands are addressing the content landfill problem

June 13, 2024
Super Bowl

Inside Doritos’ ‘creator-led’ marketing strategy

February 12, 2025
Sponsored

How brands drive positive attention on CTV

June 12, 2024
Strategizing for the Future

Google’s YouTube overtures gain traction among marketers refocusing on brand investments

July 16, 2025
Future of Measurement

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

February 25, 2025

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