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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘ brands’
  • The 2025 Notebook

    Have we reached peak ad network?

    January 6, 2025
  • The Creator Economy

    As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

    March 6, 2025
  • Marketing on Platforms

    TikTok recreates its ads for billboards through Vistar partnership

    May 4, 2026
  • Upfronts

    As upfront negotiations near, buyers chart path through complex sports market

    April 20, 2026
  • Navigating Economic Instability

    Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty

    May 20, 2025
  • Brand Safety

    How contextual targeting providers’ pitch to brand clients and agencies has changed

    March 3, 2025
  • a graphic image of a hand holding a phone that shows a news publication with money coming out of the phone. Representing advertising in news publications.
    Sponsored

    How brands are increasing trust and CTR by advertising in news publications

    October 16, 2024
  • Evolving Agencies

    “It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

    March 25, 2026
  • Sponsored

    How brands are addressing the content landfill problem

    June 13, 2024
  • Super Bowl

    Inside Doritos’ ‘creator-led’ marketing strategy

    February 12, 2025
  • Sponsored

    How brands drive positive attention on CTV

    June 12, 2024
  • Strategizing for the Future

    Google’s YouTube overtures gain traction among marketers refocusing on brand investments

    July 16, 2025
  • A television wrapped in measuring tape, symbolizing the challenges of efficiency and measurement in TV advertising.
    Future of Measurement

    Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

    February 25, 2025
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