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3006 Results for ‘ analytics’

Marketing on Platforms

DTC women’s health brand looks to build community on Instagram, TikTok

August 18, 2022
Member Exclusive

CMO Strategies: How retail media has become a growing marketing channel

July 25, 2023
Publishing in the Platform Era

News aggregators aren’t growing like they used to, but publishers still see their value

October 31, 2022
Member Exclusive

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

February 21, 2023
Business of TV

The Rundown: CTV platforms and ad-supported streamers kick off NewFronts Day 1

May 3, 2022
The Programmatic Marketer

How Omnicom Media Group is making sense of clean room complexities

May 9, 2022
Member Exclusive

Media Briefing: Musical chairs among the media industry executive suite

August 10, 2023
Español

Las nuevas plataformas amplían el acceso de las marcas a la televisión en streaming

February 9, 2023
Marketing on Platforms

Ad spending on TikTok defies advertising slowdown

January 17, 2023
Digiday @ Cannes

Omnicom and Instacart agree to share data that connects sales data to TV ad spend

June 21, 2022
Digiday+ Future of TV Briefing

Future of TV Briefing: Overheard during the Future of TV Week Town Hall

April 26, 2023
Member Exclusive

Media Briefing: The case for, and against, paid subscription trials

July 27, 2023
Member Exclusive

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

January 30, 2023

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