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3003 Results for ‘ analytics’

Member Exclusive

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies

September 24, 2024
The Creator Economy

Why the creator industry is setting its sights on on the small screen

March 27, 2024
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Q&A: How attention, search and recall are creating more effective video ad metrics

May 1, 2024
Member Exclusive

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

May 1, 2024
The Sports Marketing Playbook

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future

October 28, 2024
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The state of agencies in 2023

April 12, 2023
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu

January 13, 2025
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023
Life Beyond the Cookie

Best Western overhauls its data ahead of a cookie-less future

March 22, 2024
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How publishers are winning the holiday commerce game with real-time analytics

October 27, 2022
The Business of AI

Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

April 26, 2024
Publishing in the Platform Era

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

November 28, 2023
Member Exclusive

Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

November 20, 2025

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