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3003 Results for ‘ analytics’

Future of Measurement

New entrants make media mix modeling faster and more accessible

July 23, 2024
Life Beyond the Cookie

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome

July 23, 2024
Member Exclusive

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

July 2, 2025
The Business of AI

Here are the biggest misconceptions about AI content scraping

July 2, 2025
Member Exclusive

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

June 30, 2025
Member Exclusive

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

November 10, 2025
Strategizing for the Future

Digital OOH’s growth has media agencies make more use of its data and measurement options

June 6, 2024
Digiday Podcast: The Return

Does Gen Z really lack job loyalty?: The Return podcast, season 2, episode 4

November 9, 2023
Evolving Agencies

Why media agencies are developing finance-based marketing and business intelligence expertise

July 10, 2024
Data & Privacy

Privacy’s impact on publishers: Assessing the head of consent role

July 10, 2024
Member Exclusive

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

June 2, 2025
Retail Revolution

Goodway Group launches retail media accelerator to bring order to a growing industry

May 23, 2024
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook

January 8, 2025

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