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3003 Results for ‘ analytics’

Member Exclusive

Media Briefing: Publishers rewire sales teams for the outcomes era

April 30, 2026
Sponsored

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

December 4, 2024
Member Exclusive

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

February 11, 2025
Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year

November 27, 2023
Member Exclusive

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

March 5, 2026
Content & Commerce

Trade School founder Genna Franconi on the influencer content business and future of AI

July 10, 2023
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

August 7, 2023
Life Beyond the Cookie

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

July 24, 2024
Member Exclusive

Media Briefing: Here’s what publishers want to see on Threads

August 3, 2023
Member Exclusive

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

January 27, 2025
The Creator Economy

How influencer agencies vet and navigate past fake influencers and followers

June 12, 2024
Retail Revolution

Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day

July 18, 2024
Retail Revolution

Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

July 31, 2025

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