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2513 Results for ‘ analysts’

Member Exclusive

‘Marketing myopia’: Quibi’s flameout is a cautionary tale for advertisers keen to latch on to the next big thing in media

October 30, 2020
Beyond Ads

‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign

October 26, 2020
Brands in Culture

‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy

October 9, 2020
Media

‘Not enough money to go around’: US digital-media publishers curb international expansion

August 26, 2020
Brands in Culture

‘The audience is the commissioner’: Decoding the Fortnite effect for marketers

December 7, 2020
Member Exclusive

Media Briefing: Publishers are polling site visitors for first-party data

June 10, 2021
Media

‘Too big to ignore’: Future estimates profits of nearly $110 million this year

September 8, 2020
Member Exclusive

‘Stricter than the ad tech industry expected’: Apple clarifies its upcoming privacy changes will leave little wriggle room

October 20, 2020
Member Exclusive

How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom

November 12, 2020
Business of TV

Change the channel: How ViacomCBS is managing the transition from linear TV to streaming

January 5, 2021
The Programmatic Publisher

‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers

September 25, 2020
Marketing on Platforms

Facebook will shut down Facebook Audience Network’s mobile web arm

February 5, 2020
Sponsored

Q&A: How marketers can keep pace in the DSP features race

November 11, 2020

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