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12806 Results for ‘ agencies’

Looking Back/Ahead to 2024

A look at holding company 2024 ad spending forecasts

December 8, 2023
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer

November 7, 2024
The Business of AI

AI Briefing: The battle for AI search bars is becoming more conversational

March 10, 2025
Member Exclusive

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

March 3, 2026
Experimental Channels

Marketers are not won over by new AI-powered search tools

October 16, 2024
Brand Safety

As AI and influencers shape audio, agencies focus on targeting and privacy issues

June 26, 2023
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

July 25, 2024
Sponsored

How ad tech gives agencies valuable time to work more efficiently

July 28, 2023
Marketing on Platforms

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

March 5, 2025
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
Super Bowl

Brands invest in creators for reach as celebs fill the Big Game spots

February 6, 2026
Evolving Agencies

UM and Magna undergo multiple rounds of layoffs amid client losses

December 4, 2023
The Programmatic Publisher

Hearst rethinks brand safety to unlock news ad yield

February 5, 2026

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