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12784 Results for ‘ agencies’

Evolving Agencies

BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’

March 13, 2025
Brands in Culture

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging

November 15, 2024
Digiday Programmatic Marketing Summit

Programmatic marketers sound off on impact of AI-driven ad buys

December 5, 2024
Member Exclusive

Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

November 12, 2024
Digiday Media Buying Summit

AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

October 18, 2024
Evolving Agencies

Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’

December 30, 2024
The Business of AI

Inside one agency’s efforts to build its own AI platform

November 10, 2023
The Creator Economy

Influencer agencies expand their consulting services as competition grows

May 15, 2024
Retail Revolution

As retail media booms, lines blur between performance and brand marketing budgets

March 20, 2025
The Creator Economy

Uncertainty over TikTok’s U.S. future splinters creators and agencies

December 20, 2024
Looking Back/Ahead to 2024

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

January 1, 2025
The Creator Economy

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

April 4, 2025
Member Exclusive

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

July 23, 2025

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