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12792 Results for ‘ agencies’

The 2025 Notebook

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

January 10, 2025
Business of TV

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

May 19, 2025
Business of TV

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

October 15, 2024
Equality and Opportunity

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

November 4, 2024
Member Exclusive

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

September 16, 2024
Agency Culture

One media agency gets vocal against principal media — and hopes others will too

November 7, 2024
Agency Culture

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos

February 27, 2025
The Business of AI

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

January 14, 2025
Super Bowl

How agencies are investing in influencers this Super Bowl

February 9, 2024
Strategizing for the Future

How indie agencies will compete with holding companies during the upfront

May 16, 2024
Marketing on Platforms

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

July 26, 2024
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Evolving Agencies

Indie agency Left Off Madison takes a right turn into live shopping

April 16, 2024

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