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3195 Results for ‘ advertising tracking’

Life Beyond the Cookie

Google delays third-party cookie demise yet again

April 23, 2024
Member Exclusive

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

January 16, 2024
Managing Through Crisis

Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets

July 12, 2024
WTF Series

WTF is the CMA — the Competition and Markets Authority

April 23, 2024
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

July 25, 2024
Gaming & Esports

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

September 29, 2023
Member Exclusive

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time

November 13, 2023
Gaming & Esports

How Netflix’s new president of games highlights the expansion of the platform’s gaming plans

August 1, 2024
Member Exclusive

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

May 15, 2025
Digiday Media Buying Summit

AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

October 18, 2024
Member Exclusive

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

September 18, 2024
Business of TV

As political ad spend faucet opens, CTV media stands to be a major winner

August 15, 2024
Retail Revolution

Inside Best Buy’s new third-party marketplace

August 22, 2025

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