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3195 Results for ‘ advertising tracking’

Life Beyond the Cookie

Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls

August 9, 2024
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

February 10, 2025
Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say

November 14, 2024
The Business of AI

AI Briefing: Why eBay is adding more AI advertising tools for sellers

July 19, 2024
Third-Party Cookie Primer

Chrome chaos: Unraveling the language of the third-party cookie demise

March 11, 2024
Agency Culture

The holdco exodus is becoming a founding, independent class

May 19, 2025
Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts

April 15, 2024
The Programmatic Publisher

Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

September 18, 2023
Member Exclusive

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

June 26, 2024
Google on Trial

The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies

May 6, 2025
Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand

April 1, 2024
Marketing on Platforms

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

May 16, 2024
Strategizing for the Future

NP Digital acquires agency REBL House to combine creative and data capabilities

January 31, 2024

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