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3195 Results for ‘ advertising tracking’

Digiday @ Cannes

‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight

11 hours ago
Marketing on Platforms

Why marketers are not deterred by TikTok’s uncertain future

March 11, 2024
Navigating Economic Instability

Q1 ad rundown: there’s cautious optimism amid impending changes

April 17, 2024
Audio Anywhere

Spotify is getting closer to podcast profitability, according to Q3 earnings

October 25, 2023
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts

March 8, 2024
Member Exclusive

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 3, 2024
Data Regulation

Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google

October 5, 2023
Sponsored

Why publishers are switching from open marketplaces to direct-sold

August 17, 2023
Member Exclusive

Media Briefing: The top trends in the media industry in 2024

December 19, 2024
Audio Anywhere

Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront

May 10, 2024
Member Exclusive

Media Briefing: Publishers’ strategy on Bluesky is TBD

December 5, 2024
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

July 29, 2024
Content & Commerce

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

January 19, 2024

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