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3195
Results for ‘ advertising tracking’
The Business of AI
How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
November 5, 2024
The Programmatic Publisher
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024
Media
AI Briefing: Ad tech world debates how to address CSAM concerns
February 17, 2025
Sponsored
Q&A: How attention, search and recall are creating more effective video ad metrics
May 1, 2024
Member Exclusive
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
December 3, 2024
Life Beyond the Cookie
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
July 22, 2024
Member Exclusive
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn
April 24, 2025
Subscriptions
How Time’s collectible covers make the case for a print comeback
May 29, 2024
Marketing on Platforms
Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
May 13, 2024
Strategizing for the Future
‘It’s not just about the results’: How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024
March 19, 2024
Member Exclusive
Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers
May 22, 2025
Life Beyond the Cookie
‘Many misunderstandings and inaccuracies’: Google issues retort to critical Privacy Sandbox report
February 15, 2024
Member Exclusive
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
November 21, 2025
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