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3194 Results for ‘ advertising tracking’

The Programmatic Marketer

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

March 12, 2025
The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
The Business of AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

January 15, 2025
The Business of AI

How publishers are actively testing agentic AI to hike productivity

May 21, 2025
The Creator Economy

Roblox’s growth comes with growing pains between creators and ad sales

September 9, 2025
The Business of AI

Meta adds more AI features for advertisers with new image and text generation tools

May 8, 2024
The Business of AI

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

April 22, 2024
Sponsored

What a universal metadata vocabulary means for the future of video advertising

November 27, 2023
Evolving Agencies

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list

September 1, 2025
Publishing in the Platform Era

Inside The New York Times’ plans to correlate attention levels to other metrics

May 24, 2024
Sponsored

The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI

May 24, 2024
Life Beyond the Cookie

IntentIQ’s post-cookie alternative ID test shows promise

July 9, 2024
Google on Trial

Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused

September 11, 2024

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