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3186 Results for ‘ advertising tracking’

Member Exclusive

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

April 16, 2025
Marketing on Platforms

Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label

June 26, 2024
Life Beyond the Cookie

‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox

January 23, 2024
The 2024 Notebook

With Gen Z all about the group chat now, here’s how marketers are adapting

January 2, 2024
The 2025 Notebook

What won’t happen in 2025

January 6, 2025
The Programmatic Marketer

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

March 12, 2025
The Business of AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

January 15, 2025
Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

May 8, 2026
The Business of AI

How publishers are actively testing agentic AI to hike productivity

May 21, 2025
The Creator Economy

Roblox’s growth comes with growing pains between creators and ad sales

September 9, 2025
The Business of AI

Meta adds more AI features for advertisers with new image and text generation tools

May 8, 2024
The Business of AI

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

April 22, 2024
Sponsored

What a universal metadata vocabulary means for the future of video advertising

November 27, 2023

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