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3186 Results for ‘ advertising tracking’

Gaming & Esports

Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch

December 4, 2024
Strategizing for the Future

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

December 17, 2024
Zero-click Future

From lawsuits to lobbying: How publishers are fighting AI

December 4, 2025
Life Beyond the Cookie

Though cookie alternatives are out there, agencies have their issues with them all

February 5, 2024
Marketing on Platforms

What do advertisers want from Tubi in the U.K.?

September 2, 2024
Member Exclusive

Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals

November 21, 2023
Life Beyond the Cookie

Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty

July 19, 2024
The Creator Economy

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience

February 13, 2025
Marketing on Platforms

TikTok now has a seat next to Amazon and Walmart in RFPs

June 8, 2026
Member Exclusive

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

August 27, 2024
Marketing on Platforms

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel

July 2, 2024
Retail Media Rewritten

‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

August 5, 2025
Media

Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far

April 2, 2024

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