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3186 Results for ‘ advertising tracking’

The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media

January 29, 2025
Member Exclusive

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’

July 30, 2024
Member Exclusive

Marketing Briefing: What will some of the major marketing trends of 2025 be?

January 7, 2025
Digiday @ CES

AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers

January 13, 2025
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
The Programmatic Publisher

How a revamped Green Media Product hopes to solve ‘problematic placements’

April 11, 2024
The 2024 Notebook

Privacy and AI policies to watch in 2024

January 5, 2024
Data Regulation

Why some publishers don’t think Apple’s iOS17 update will impact their link tracking in newsletters

July 28, 2023
Member Exclusive

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

3 hours ago
Content & Commerce

AI powers another quarter as Google, Snap and Reddit report Q3 results

October 30, 2024
The Programmatic Marketer

As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry

June 25, 2024
Life Beyond the Cookie

Nine questions to consider as Google starts its move away from third-party cookies

January 4, 2024
The Programmatic Marketer

‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech

October 13, 2023

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