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How USA Today Co. is trying to beat AI Overviews on World Cup news
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Special Projects
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3196
Results for ‘ advertising tracking’
Glossy
How Smashbox is using eye-tracking technology to increase sales
July 20, 2017
The Programmatic Marketer
Ad tech eyes connected TV, but media buyers find limitations
September 25, 2017
Media
UK publishers also lag in adopting ads.txt
September 21, 2017
Beyond Ads
Atlantic Media’s Michael Finnegan: VC-backed media often relies on gimmicks
October 2, 2017
Future of TV
Why TV publishers still struggle to monetize their DVR viewers
September 15, 2017
Media
With an eye on the duopoly, German broadcasters create a unified consumer login
August 7, 2017
Marketing
ROI-focused ad buyers see progress on Snapchat’s measurement shortcomings
August 3, 2017
Marketing
To turn around sales declines, Pizza Hut is stepping up its digital ordering and delivery
August 10, 2017
Beyond Ads
How News UK’s branded-content shop shows how ads work
October 17, 2017
The Programmatic Marketer
Internet mysteries: Why does last-touch attribution persist?
August 17, 2017
Retail Revolution
Amazon as frenemy: What’s on the minds of top retailers today
July 31, 2017
Sponsored
The living room big screen: How marketers reach audiences with connected TV
July 26, 2017
The Programmatic Marketer
How programmatic will change TV measurement
August 8, 2017
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