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8646 Results for ‘ Marketing Strategy’

Digiday+ Research

CMO Strategies: A playbook for marketing channels from social media to streaming

October 11, 2023
Token to Play

Publishers’ secondary market strategy: What happens when the monetary appeal of NFTs isn’t enough?

April 25, 2022
Digiday Awards

Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners

September 26, 2023
Member Exclusive

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

August 20, 2024
Member Exclusive

Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead

January 4, 2024
Brands in Culture

If music marketing is a gateway to culture, brands must navigate carefully, execs say

January 11, 2024
Gaming & Esports

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships

April 11, 2022
Brands in Culture

Inside the NBA’s social media and OOH strategies for the NBA Finals

May 15, 2023
Digiday Awards

TWCE, NFL, NBCU Telemundo, Amazon Music and Delta Air Lines are this year’s Digiday en Español Awards winners

October 31, 2023
Experimental Channels

Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data

March 16, 2022
Marketing on Platforms

‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing

April 2, 2024
The Creator Economy

How some creators are using AI to make higher quality content – faster – for platforms

September 28, 2023
Marketing on Platforms

‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video

December 28, 2021

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