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285 Results for ‘ DoubleClick’

The Confessions

‘There’s no need to pay for a trading desk’: Confessions of a marketer taking programmatic in-house

October 30, 2018
Marketing on Platforms

End of an era: Google is ditching the DoubleClick name

June 27, 2018
Member Exclusive

How advertisers are creating supply-side strategies

October 26, 2018
Marketing on Platforms

Media buyers praise Twitter’s ad platform as simple and reliable

December 6, 2018
Member Exclusive

Like it or not, publishers are stuck with the platform giants

September 25, 2018
The Programmatic Publisher

Publishers struggle to forecast correctly after Google ad-server snafus

September 19, 2018
Member Exclusive

Digiday Research: Platforms are derailing attribution measurement more than GDPR

October 24, 2018
Member Exclusive

Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys

November 12, 2018
Publishing in the Platform Era

Snapchat Discover opens up measurement doors, but media buyers don’t expect to shift ad dollars

November 6, 2018
Data Regulation

Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

June 18, 2018
Marketing

Cheatsheet: Everything you need to know about Amazon’s advertising consolidation

September 6, 2018
Member Exclusive

360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing

September 11, 2018
Publishing in the Platform Era

Apple News officially lets publishers use Google’s DoubleClick to serve ads

May 11, 2018

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