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7872 Results for ‘ Creativity’

Retail Revolution

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say

August 28, 2024
Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024
Beyond Ads

Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z

July 18, 2023
Looking Back/Ahead to 2024

Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers

December 26, 2023
Sponsored

Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season

August 22, 2023
Member Exclusive

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

May 4, 2026
The Business of AI

AI Briefing: Klarna hopes visual search in its e-commerce platform will help shoppers bridge in-person, digital gap

October 16, 2023
The Business of AI

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

June 17, 2024
Digiday @ Cannes

Cannes Briefing: The storylines that will dominate the conversation at Cannes 2023

June 19, 2023
Audio Anywhere

Georgia-Pacific’s in-house media unit is doubling down on audio streaming

August 21, 2024
Brands in Culture

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth

September 30, 2024
Member Exclusive

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

September 8, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025

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