The publisher’s guide to audience engagement

Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences.

Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively. To help publishers uncover tactics and insights for engaging audiences via content recommendations, this new report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement.

Download this new guide from Piano to learn:

  • How to address audience engagement challenges with content recommendations
  • What content recommendations publishers are testing
  • How analytics and tagging tactics help improve content recommendations
  • How to find high-quality content recommendation resources

Sponsored by: Piano

https://digiday.com/?p=489320

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