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Startups
How cereal nostalgia gave Magic Spoon a coronavirus boost

Consumer packaged goods, especially those consumer mostly at home, have experienced a resurgence in interest in the past few months. Much like meal kits and alcohol, breakfast cereal lends itself to being consumed at the kitchen table rather than on the go. DTC brand Magic Spoon, which aims to reinvent the cereal category, has been an example of this demand.

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Startups
How cereal nostalgia gave Magic Spoon a coronavirus boost

Consumer packaged goods, especially those consumer mostly at home, have experienced a resurgence in interest in the past few months. Much like meal kits and alcohol, breakfast cereal lends itself to being consumed at the kitchen table rather than on the go. DTC brand Magic Spoon, which aims to reinvent the cereal category, has been an example of this demand.

more from Glossy
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Fashion
Ahead of winter, fashion brands prep for the loss of outdoor events

When the pandemic began, in-person indoor events went out the window, but many brands were able to maintain at least a part of their hosting routine by moving things outdoors, to sidewalks or rooftops. But with the winter months fast-approaching, that lifeline can only work for a limited time.

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Fashion
Ahead of winter, fashion brands prep for the loss of outdoor events

When the pandemic began, in-person indoor events went out the window, but many brands were able to maintain at least a part of their hosting routine by moving things outdoors, to sidewalks or rooftops. But with the winter months fast-approaching, that lifeline can only work for a limited time.