2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
Subscribe: Apple Podcasts • Spotify
2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.”
Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom’s proposed acquisition of IPG or BuzzFeed’s sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban.
In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday’s executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.
More in Podcasts
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game.
Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.