Kimeko McCoy

‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother

‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

Scouting report: Buy-side pros evaluate winners, challengers in retail media

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap

‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers

Fitness brands look to organic, short-form video to connect with remote consumers

Digital marketing strategies take center stage at this year’s virtual SXSW

‘The right place to launch’: Why a new voice-based platform is using SXSW to introduce the app