Kimeko McCoy

Kimeko McCoy

Brands in Culture

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
Brands in Culture

From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
The Creator Economy

Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms
Retail Revolution

‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
The Creator Economy

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
Retail Revolution

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
Generative AI

How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmap
Generative AI

Social media platforms fuel AI ad rush with new creative tools
Retail Revolution

Why Sam’s Club’s ad platform is banking on member data to attract advertisers
The Confessions

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Retail Revolution

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
Brands in Culture

Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
Brands in Culture

How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’

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