Kimeko McCoy

‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising

‘Look at my pie chart’: Confessions from two agency execs of color on the diversity progress still to be made by the ad world in 2021

‘We’re Black all year, all day’: Art collective turned creative agency talks accountability in 2021

‘Everything is open to us’: Why Krystal’s CMO is returning for seconds at the fast-food brand

As NIL era arrives, marketers find an influencer playbook

‘None of the wins from my previous review were acknowledged’: Confessions of an account exec and working mom on annual reviews

Not chasing every dollar: What Pinterest’s new weight loss ad policy means for advertisers

Why video conference app Webex is betting big on influencer marketing

‘A symbiotic relationship’: Why social media platforms are getting in front of the growing creator economy

‘We are also living and walking through it’: Black diversity execs weigh in on changing DE&I leadership, intersectionality

Platforms roll out tipping features, vying for user engagement and ad dollars

Why a pet insurance brand pivoted to earned media for brand awareness during the pandemic