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‘The next level for us’: The New York Times eyes longer play sessions for games in subscription drive
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Kimeko McCoy
Kimeko McCoy
Marketing on Platforms
A medida que TikTok se convierte en un motor de búsqueda, los grandes minoristas, incluidos concesionarios de automóviles, cosechan beneficios
Marketing on Platforms
As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
The Confessions
Confessions of a social media entrepreneur on the pressure to constantly create content
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
Social Fragmentation
How fragmentation has changed hiring in social media
Social Fragmentation
How social fragmentation is creating more opportunities for advertisers
Experimental Channels
Los anunciantes siguen apostando por Google mientras TikTok y Bing, impulsados por la IA, intentan convertirse en competidores de búsqueda
Experimental Channels
Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Experimental Channels
Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Marketing on Platforms
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Marketing on Platforms
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
Experimental Channels
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
Experimental Channels
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
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