Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
AI Revenue Generation

Why OpenAI is ‘running at lightning speed’ to build an ad business
Zero-click Future

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Zero-click Future

Google AI Max moves out of beta: Marketers sound off on the inevitable migration
The Programmatic Marketer

Inside The Trade Desk’s programmatic power struggle
Digiday @ Cannes

‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
The Business of AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
The Business of AI

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
The Sports Marketing Playbook

High stakes, big budgets: How brands are navigating a massive sports year
Retail Media Rewritten

Walmart-Vizio’s CTV measurement faces incrementality hurdle
Experimental Channels

What AI disruption means for experimental ad budgets
The Business of AI

Marketers shift growing shares of search spending to GEO
Marketing on Platforms

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

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