Kimeko McCoy

How a new agency is curbing employee burnout with leadership transparency

‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media

‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing

Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race

‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time

‘The dollars are not where they need to be’: A minority, woman-owned media company isn’t begging for ad support, but still sees room for change

‘I’m ambitious for us’: How Peloton CMO Dara Treseder made community her selling point

‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH

‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook

‘This Delta situation has humbled everyone in the live industry’: How experiential marketers are navigating a new wave of COVID-19 cases

‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law