Kimeko McCoy

Kimeko McCoy

Zero-click Future

By the numbers: How marketers are building the infrastructure for AI search
The Programmatic Marketer

Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
The Creator Economy

Who owns the creative brief? Brands and creators are renegotiating the relationship
The Creator Economy

Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Evolving Agencies

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Business of TV

WTF is the IAB’s Redefining Media Types standard?
The Business of AI

Mythbusters: AI visibility’s biggest misconceptions
The Business of AI

Why agencies are taking a hybrid approach to synthetic audience research
Evolving Agencies

As AI automates media work, Omnicom Media is rethinking the agency business model
Marketing on Platforms

Digital video ad spending is booming — trust in premium inventory isn’t
The Sports Marketing Playbook

What Ally Bank learned from building a sports marketing strategy before the market caught up
The Creator Economy

To manage 300,000 creators, Unilever automates everything but the relationship
The Creator Economy

Inside the infrastructure behind Unilever’s creator force

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