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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
SECURE YOUR SEAT
Kimeko McCoy
Kimeko McCoy
Super Bowl
Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl
The case for and against pre-game Super Bowl ads
Marketing in Sports
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Retail Media Rewritten
P&G bets big on retail integration as CPGs question incrementality
Generative AI
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy
Digiday staffers tackle the creator vs. influencer divide
The Creator Economy
Dick’s invests in in-house influencers as brands seek control
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl
The case for and against influencer-led Super Bowl ads
Digiday @ CES
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
Marketing in Sports
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie
Inside the brand and agency scramble for first-party data in the AI era
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