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Kimeko McCoy
Kimeko McCoy
Retail Revolution
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
Marketing on Platforms
Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
The Confessions
Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
The Creator Economy
How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers
Retail Revolution
Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
Equality and Opportunity
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
Advertising around Politics
Digiday editors on Trump administration picks and the impact on the ad industry
Marketing on Platforms
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
Marketing on Platforms
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Equality and Opportunity
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Retail Revolution
What Rich Lehrfeld’s media buying background means for Walmart RMN business
Experimental Channels
TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
Generative AI
Mondelēz takes AI in-house to try and curb marketing costs
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