Kimeko McCoy

kimeko@digiday.com

Experimental Channels

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills

By Kimeko McCoy
The Confessions

‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships

By Kimeko McCoy
Video Anywhere

How Blue Apron meal kit is revamping its marketing strategy with digital video

By Kimeko McCoy
Experimental Channels

‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness

By Kimeko McCoy
Agency Culture

‘The office just needs to have a different purpose’: What one agency leader has learned from 10 years of remote-first work

By Kimeko McCoy
Experimental Channels

Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success

By Kimeko McCoy
Platforms & Commerce

The growing creator economy: Creators divulge the social media platforms that actually earn them money

By Kimeko McCoy
The Programmatic Marketer

‘It changed the way people perceived digital advertising’: Advertisers reflect on iOS 14 changes a year later

By Kimeko McCoy
The Confessions

‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves

By Kimeko McCoy
Experimental Channels

‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness

By Kimeko McCoy
Agency Culture

‘Transition and disruption’: How an agency president is fighting talent drain

By Kimeko McCoy
Marketing on TikTok

‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy

By Kimeko McCoy
The Confessions

‘What happened to valuing the elders of our village?’ Confessions of a senior creative director on ageism in advertising

By Kimeko McCoy

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