Kimeko McCoy

Kimeko McCoy

Retail Media Rewritten

After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
Retail Media Rewritten

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal
The Creator Economy

Why the 2026 midterms could mark a turning point for influencers in political campaigns
Brands in Culture

How Lush quit social media ads and still drove growth
The Programmatic Marketer

Inside indie agencies’ DSP gripes and the rise of agentic media buying
Retail Media Rewritten

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
The Programmatic Marketer

Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Zero-click Future

Inside the post-Google playbook: Subscriptions, AI and team reorgs
The Creator Economy

Ruggable’s new ad spend strategy shifts focus to ShopMy creators
The Creator Economy

Media buys and mega partnerships: How the creator economy is splitting in two
Evolving Agencies

Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
Evolving Agencies

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies
Retail Media Rewritten

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

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