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Brian Wieser revises ad forecast downward as U.S. ad market grows wary
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Kimeko McCoy
Kimeko McCoy
Podcasts
TikTok ban looms closer, leaving more questions than answers in its wake
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Retail Revolution
Target’s ad business had a good year, but can it become a retail media powerhouse?
Equality and Opportunity
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Retail Revolution
Marketers and agencies grapple with divisions over who controls retail media spend
Media
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
The Creator Economy
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
Marketing on Platforms
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
Equality and Opportunity
Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments
Retail Revolution
Retail media networks want to be known as media companies now
Retail Revolution
In the pitch for brand dollars, retail media networks turn to creators
The Confessions
‘Gag orders all around’: Confessions of a comms professional on DEI backlash
Media
‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding
Equality and Opportunity
How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash
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