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Digiday+ Member Exclusives
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Digiday research: When it comes to consumer data, email reigns supremeFashion and luxury brands discuss how they use data to better understand consumers.
May 9, 2017 -
Digiday Research: Brands are trying to take back controlLast month, we gathered some of the biggest marketers in the country in Charleston, South Carolina, for the Digiday Brand Summit. They discussed some of the biggest topics in the industry right now, including brand safety and content production .
May 8, 2017 -
UK publisher on Facebook: ‘They hire nice people to placate us’
“They’re our competitors. They’re an existential threat.”
May 2, 2017 -
Facebook Instant Articles: ‘The effort-to-revenue ratio wasn’t there’“I’m most surprised they haven’t fixed it already.”
April 25, 2017 -
Digiday research: Publishers push back on Facebook’s dominanceTop publishing executives are focusing on strengthening direct connections with their audience.
April 24, 2017 -
Amid media stumbles, Facebook shows it’s human after allFacebook has been on the defensive over livestreaming a murder and what appears to be a dud of a product with Instant Articles.
April 18, 2017 -
The lessons of United’s brand meltdownFor all the talk by publishers of focus, the United meltdown shows that when presented the opportunity, they’ll gladly embed a bunch of outrage tweets.
April 11, 2017 -
Can you hear me now?: Voice picks up steam as bot hype fadesVoice will have more effect on media -- both positive and negative -- than any of the other whizbang technologies that have grabbed so many headlines the previous two years.
April 11, 2017