Digiday Research: Publishers warm to GDPR benefits

Marketers expect the GDPR to improve the quality of data collected from consumers.

Amazon’s getting serious about courting media for Alexa skills

Amazon is going to revamp the Alexa skill store this year with a new team, Sahil Patel reports from CES.

Digiday Research: 72 percent of publishers have adopted server-to-server bidding

Digiday Research looks into the increased use of PMPs, server-to-server bidding and ads.txt adoption by publishers.

In 2018, GDPR will cause chaos for publishers, marketers

When it comes to the GDPR, it’s a dog-eat-dog world.

Blockchain won’t change the world — at least not in 2018

Blockchain technology may have matured some, but most companies are still working on proving it actually works.

Digiday Research: Agencies are struggling with demands for content

Half of the agency execs that Digiday surveyed said they were significantly or extremely worried about meeting demands for new content.

2018 will be a year for programmatic cleanup

Margins will get squeezed for all kinds of ad tech companies.

Artificial intelligence won’t take over media buying anytime soon

The hope for an easy button and letting artificial intelligence do media planning and buying for you is not coming in 2018.