Digiday Research: Less than 50 percent of brands are using AI for marketing

Digiday's research on brands' marketing strategies found that only 15 percent of companies have already implemented artificial intelligence.

2018 will be the year Facebook makes nice with publishers

In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform.

Digiday Research: For Japan’s marketers, Facebook is king

Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms.

Publishers can no longer rely on Trump to drive subscriptions

The Trump bump sugar high is coming to an end for most publishers.

The Rundown: Media in crisis

How else could 2017 end but with a leading digital media exec saying media is in crisis?

Media and marketing are blurring more than ever

Convergence will get even more pronounced in 2018 as cracks in existing agency and media models turn into yawning crevasses.

Snap, crackle and pop: Why Snapchat shows will fizzle in 2018

In a business driven by hit shows, Snapchat needs one badly.

In 2018, browsers will declare war on advertising

Browsers are about to retake their place as a critical front in how digital advertising evolves.