Digiday+ Member Exclusives
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Digiday Research: 40 percent of marketers approve of their audience-targeting abilities
Digiday research finds that marketers like, but don't love, their scalable audience-targeting capabilities.
October 27, 2017 -
Digiday Research: 24 percent of marketers can now buy or sell programmatic audio
Programmatic audio is becoming a bigger part of the audio and digital advertising market.
October 26, 2017 -
The Rundown: Publishers are coming to terms with the duopoly
This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more.
October 25, 2017 -
Digiday Research: 89 percent of marketers think ad tech companies can do more to improve transparency
When polled, brand and agency marketers said ad tech companies can still do more to improve transparency within digital advertising.
October 20, 2017 -
The Rundown: Publishing’s autoplay crisis
In this week’s Rundown, we look at digital media’s autoplay obsession, Amazon's reality check and publishers' fears that Facebook will stop funding content.
October 18, 2017 -
Digiday+ Research: 60 percent of publishers aren’t satisfied with the quality of their video
Publishers are pivoting to video, but they lack confidence in their own video production.
October 18, 2017 -
Digiday Research in brief: 60 percent of publishers use muted autoplay video
Publishers are favoring muted autoplay videos as they try to find common ground between an enjoyable user experience and profitable ad formats.
October 13, 2017 -
The Rundown: Amazon runs up against a culture wall
Among agency execs, there seems to be an unspoken rule that Amazon won’t change the way it works to accommodate advertisers.
October 11, 2017