Digiday Research: 72 percent of publishers have adopted server-to-server bidding

Digiday Research looks into the increased use of PMPs, server-to-server bidding and ads.txt adoption by publishers.

In 2018, GDPR will cause chaos for publishers, marketers

When it comes to the GDPR, it’s a dog-eat-dog world.

Blockchain won’t change the world — at least not in 2018

Blockchain technology may have matured some, but most companies are still working on proving it actually works.

Digiday Research: Agencies are struggling with demands for content

Half of the agency execs that Digiday surveyed said they were significantly or extremely worried about meeting demands for new content.

2018 will be a year for programmatic cleanup

Margins will get squeezed for all kinds of ad tech companies.

Artificial intelligence won’t take over media buying anytime soon

The hope for an easy button and letting artificial intelligence do media planning and buying for you is not coming in 2018.

Media agencies, already hammered by transparency issues, will face more turbulence in 2018

If 2017 was a year of pressure for media agencies, 2018 promises to be a time of pain as brands scrutinize their agency contracts.

The Rundown: Big questions for 2018

The new year means looking ahead to what is sure to be another turbulent year in media.