PR agencies cope with change as more brands take PR in-house

PR agencies said their work changes dynamically depending on the client.

The Rundown: Amazon’s latest advertising play could cause a privacy headache

News that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.

Indirect to consumer: OTT is heading in the direction of wholesale — and the bundle

"There’s a fallacy of 'direct-to-consumer' when you are relying on Apple, Google, Amazon and Roku for distribution, and you don't own the relationship with the customer."

Digiday Research: Over half of publishers see the majority of ad revenue from programmatic

Twenty-three percent of 187 publishers surveyed by Digiday said that either private marketplaces or programmatic guaranteed deals were their greatest revenue driver.

Video Briefing: Apple and Google’s app store taxes can be costly for OTT channels

Apple and Google take a 30 percent cut on subscriptions sold through their app stores, which is a tough pill to swallow for many streaming video companies.

SSPs double down on tech fee transparency for 2019

The black box model of SSP auctions will attract more attention from buyers in 2019.

Retail briefing: Amazon sellers battle over the buy box

Amazon sellers have to get down and dirty to win a prized product-page possession: the buy box.

Digiday Research Data Pack: Marketing for Brands in 2019

Digiday surveyed 237 client-side marketers to uncover the latest trends shaping their world, and what they're focused on in 2019.