Digiday+ Member Exclusives
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Sports publisher theScore increased its episodic programming on YouTube and saw subscriptions soar
TheScore started focusing on consistent, weekly programming on YouTube and seen subscribers soar to 480,000 from 30,000 in a year and a half.
October 29, 2018 -
How advertisers are creating supply-side strategies
Now advertisers understand how DSPs make money, they're focusing on the ad tech that lets publishers manage, sell and optimize their programmatic inventory.
October 26, 2018 -
Digiday Research: Media buyers slow to adopt ads.txt buying
Only 23 percent of media buyers say they exclusively buy ads.txt-approved inventory despite the high number of publishers who have incorporated the text file.
October 26, 2018 -
The Rundown: ‘Tis the season for media company sales reorgs
Conde Nast, and before it, Hearst and NBCUniversal, have all recently reorganized to compete for digital ad dollars.
October 25, 2018 -
Video Briefing: AT&T is cleaning house at WarnerMedia
In the past week, both DramaFever and Super Deluxe have gotten the axe -- casualties of a new regime as AT&T's WarnerMedia looks to battle the tech giants.
October 25, 2018 -
‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure
Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital.
October 25, 2018 -
Digiday Research: Platforms are derailing attribution measurement more than GDPR
Marketers were concerned GDPR would harm attribution measurement capabilities, but now they've realized platforms like Google are making the most impact.
October 24, 2018 -
The Atlantic is building its video strategy around YouTube
After an ad deal struck last year, The Atlantic has put YouTube at the center of its video strategy and its writers at the center of its YouTube strategy.
October 24, 2018