The Rundown: With subscriptions on the rise, newsrooms (mostly) get on board

On July 24, the Federal Trade Commission and Facebook confirmed the $5 billion fine to the tech company for misleading consumers and violating their privacy -- and the DOJ has launched an antitrust investigation into Amazon.

‘Being on Amazon is a defensive maneuver’: Insights from the Digiday Brand Summit

At the Digiday Brand Summit in Napa, California, brand marketers gathered to discuss exactly what tactics they're employing in attempt to take back control -- from building in-house teams to finding and articulating their brand purpose, as well as cleaning up their data marketing efforts. 

WTF is a data controller vs. data processor?

The ICO has advised companies that are classed as data controllers under GDPR to pay more attention to agreements with other controllers. But many businesses remain confused over whether they should be classed as a controller or a processor or both. WTF is it all about?

What we’ve learned 14 months into GDPR

The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here's what we have learned.

The Rundown: Viacom maintains a hands-off approach to VidCon

Anyone who attended VidCon last week in Anaheim, California, would have been hard-pressed to find much evidence that the digital video industry convention is owned by Viacom.

How publishers tackle converting trial subscribers to full subscribers

Axel Springer, Schibsted and The Financial Times use reduced-cost trial periods and promotions to drive subscriber acquisitions, one area to watch is the number of "frequent buyers."

WTF is zero-party data?

The ad industry is evolving to a point where there are more opportunities to gather consented first-party data, otherwise known as zero-party data.

The Rundown: The myths of agency economics

The economics of the agency model keeps getting more complicated, and there are growing delusions from major agency execs when it comes to solving for these issues.