Digiday Research: 78% of publishers offer paid maternity leave
About 78% of the publishing executives polled in a new Digiday survey said their company provides paid maternity leave. And about half of the respondents said their organization offers paid family medical leave. But only 57% of those polled said their company grants paid paternity leave.
Last year about 33% of U.S. employers offered paid maternity leave, which represents a rise from 16% a decade ago, according to data from the Society of Human Resource Management.
And some major publishers have changed their policies recently. As of Jan. 1, The Washington Post expanded its paid parental leave policy from four weeks to 20; this matches the practices of The Wall Street Journal since 2017. The New York Times offers 16 paid weeks, while the Boston Globe offers just 10 weeks.
These numbers are just some of the results from Digiday’s new survey exploring publishing culture, work life and benefits. When the results were broken down by gender, they illustrated at least one interesting contrast.
More female respondents than men surveyed said their employer provided paid maternity leave — 81% compared to 78%. This suggests that women might be likelier to work at companies where paid maternity is offered.
Other national and global research has shown that without paid parental leave policies, female labor force participation drops. Paid maternity leave essentially encourages new mothers to return to work after having a child. A study at Google found that after the company increased its the length of its paid maternity leave, the attrition rate for new mothers there dropped 50%.
About 27% of the publishing employees surveyed said they receive an allowance for child care or have subsidized child care available at their workplace. In addition, almost half of the respondents receive a discount for a gym membership and 38% said their company distributes free snacks.
Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chip snack Fritos.
As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue
"We were told as publishers that resellers were so important, but no [publisher] has communicated to me they removed resellers and lost X% lift."
Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying
Patagonia has pulled all paid ads from Facebook and Instagram until at least the end of July. The boycott will extend if the advertiser has seen three specific changes to how the social network handles hate speech.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
How Substack has spawned a new class of newsletter entrepreneurs
As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable role — that of a savior.
Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times
Ad refreshing, especially automatic ad refreshing, carries a stigma since publishers historically used it to prioritize revenue over user experience.