Digiday Research: Instagram is more important for driving revenue for the smallest publishers

Though more regard Facebook as a platform for brand-building than driving revenue, smaller publishers are more likely to see it as a valuable revenue-driver.

Business of TV Forum Recap: 2021 will be the year of CTV and flexible and transparent video media buying

Life in the TV business stops for nobody, and 2021 is giving us no shortage of conversation starters to puzzle over.

Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shifts

Programmatic advertising is in a state of fluctuation, as the demise of the third-party cookie looms. A look at where industry leaders see this space moving in this Digiday+ Programmatic Marketing Summit.

Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes

While Google's cookieless ad targeting method is designed to be used for targeting ads, ad management firms are exploring other potential uses.

Future of TV Briefing: How connected TV’s identity picture is coming into focus

Connected TV's cookieless environment is becoming overrun with alternate identifiers. This week's Digiday+ Future of TV Briefing takes a look at the opportunities and challenges still yet to come.

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

When it comes to OOH, the shift to programmatic for digital OOH has led to more flexibility and consideration among marketers.

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

In this Digiday+ Case Study, Flighthouse shares key insights on how to build a TikTok channel that has more than 27 million followers.

Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’

The new CEO of Mindshare North America wants to see her agency speed its responsiveness to client needs while amping up commerce and DE&I initiatives.