Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

BDG quickly grew its TikTok channels in a year's time to have nearly 17 million followers. In this Digiday+ Case Study, we take a look at its strategy.

Media Briefing: Media companies’ DE&I efforts are still falling short

A year after George Floyd’s murder pushed media companies’ to step up their diversity and inclusion efforts, BIPOC employees say the situation is “returning to normal in a bad way.”

Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard

The industry trade group plans to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations.

Case Study: How a DTC chicken franchise’s ‘food porn’ strategy helped it use OnlyFans to reach customers

Chicken franchise Sticky's Finger Joint has taken its marketing efforts to OnlyFans, in an effort to diversify away from Facebook and Instagram.

Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’

Marketers are shifting creative messaging now to lean into and celebrate the return of some sense of normalcy this summer.

Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry

Programmatic in digital out-of-home is changing the buying of the medium from location-based to audience-based on a more level footing with other media.

Media Briefing: As Pride Month approaches, LGBTQ+ media companies are seeing last-minute growth in ad spend

In this week's Media Briefing, senior reporter Kayleigh Barber reports on media companies' Pride Month advertising sales rebounding from last year's pullbacks, leading to larger, longer-term deals.

Future of TV Briefing: What Discovery-WarnerMedia signals about the streaming wars

Major media conglomerates may have been big enough to compete with Netflix and Disney domestically, but will need to be an order of magnitude bigger to compete for subs globally.