Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content

A new Digiday survey found that 40% of brands are not advertising next to coronavirus-related news online, up slightly from the same survey conducted a month ago.

‘Reminded me to be more human than ever’: DTC founders face leadership strains as crisis drags on

For many direct-to-consumer founders, it's been six weeks of extreme highs and lows. As a result, many DTC founders are finding themselves having to navigate situations that they never have been before/

Media’s pivot to experience

Content worth paying for often comes from a deep bench of experienced journalists. This runs contrary to the industry’s long fetish with stuffing their ranks with the young.

YouTube’s push for TV ad dollars is hurting its business right now

While advertisers cut their TV ad dollars to pull back on brand advertising, doing so is not as easy as pulling money from YouTube.

How CBS is growing its streaming audience

Instead of sitting back and enjoying the bump of organic views coming in, CBSN is using this as an opportunity to grow its streaming platform even more.

‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise

"The ‘where’ appeared to drop off the brief somehow.”

‘No way fourth quarter will save the year’: Agencies prepare for a long, painful road ahead

Talk to anyone in the agency business right now, it’s a little like talking to a psychic. They’d rather not focus on the potential downfall of their business due to projects on hold, reduced ad spending or extended payment terms. They also don’t want to talk about the bleak years to come.  Instead, they want […]

Digiday Research: How ad spending is changing in the coronavirus era

The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.