Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality

Understanding where a state or region is at when it comes to Covid-19 has been a major factor in marketing plans over the last year.

Media Buying Briefing: When and why agencies buy themselves back from holding companies

Given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence.

Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles

Facebook's tool will show publishers how much revenue their mobile web articles might have generated had they been published as Instant Articles.

Case Study: How Havas Media Group created a social equity marketplace to support minority-owned businesses

Havas Media created a social equity marketplace to bring ad dollars to under-represented media businesses.

Media Buying Summit Recap: agencies strategize around data, diversification and diversity

Media buyers are focusing on diversifying their spend and watching performance across their marketing channels.

Future of TV Briefing: Facebook’s short-form play

Opening up its video monetization program to shorter videos may help Facebook to keep pace with an ascendant Snapchat.

Marketing Briefing: With more clarity on vaccines, brands are thinking about post-Covid advertising

Marketers overall are taking a wait and see approach to the shifts in consumer behavior following mass vaccination.

Digiday Research: Contextual targeting will have its renaissance

After years of losing ground to tracking tactics, contextual ad targeting has come back en vogue, partly because it offers buyers both privacy compliance and scale.