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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Results for ‘"pivot to video"’
Business of TV
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
June 6, 2023
Member Exclusive
Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024
The Confessions
‘Left high and dry’: Confessions of a laid-off gaming industry worker
February 6, 2024
Digiday Programmatic Marketing Summit
Why Exverus’ head of strategy is marrying performance with brand in programmatic
May 20, 2024
Member Exclusive
Future of TV Briefing: Publishers reassess revenue options for short-form shows post-YouTube Originals
February 16, 2022
Member Exclusive
Lessons from the IAB 2021 NewFronts
January 20, 2023
Going Global
How British GQ’s Adam Baidawi reimagined the legacy men’s luxury publication for a modern, global audience
January 30, 2024
Sponsored
How decision intelligence bridges the gap between clean rooms and decisions
September 20, 2024
Publishing in the Platform Era
Publishers not ready to change social media strategies as TikTok ban looms
May 2, 2024
Marketing on Platforms
X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024
Marketing on Platforms
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
September 27, 2024
Brands in Culture
Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
July 3, 2023
Media
‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy
September 22, 2021
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