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1887
Results for ‘global creative’
Gaming & Esports
How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
October 27, 2022
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023
Gaming & Esports
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023
The 2024 Notebook
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024
Member Exclusive
Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
October 16, 2023
Digiday @ CES
‘A similar way to Cannes’: At CES 2024, ad execs will go beyond the show floor
January 5, 2024
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Marketing on Platforms
Booking.com looks to stand out with Smiley brand as consumers return to travel
July 29, 2022
Publishing in the Platform Era
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
April 24, 2023
Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
November 29, 2022
Retail Revolution
Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
November 8, 2022
Evolving Agencies
The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
March 22, 2022
Brands in Culture
Digiday DealBook: Twitter acquisition gets messy, Google involved in another anti-trust investigation, and more
July 18, 2022
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