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How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
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1875
Results for ‘global creative’
Brands in Culture
Inside Home Depot and Behr’s multi-generational content strategy
August 22, 2023
Agency Culture
How agencies are using AI to innovate for clients and work faster
September 8, 2022
Experimental Channels
Content stays in focus at CES 2023 as it adapts to changing technology
January 10, 2023
Sponsored
What industry experts at LiveRamp predict 2024 has in store for marketers
January 17, 2024
Digiday @ Cannes
Omnicom wraps Cannes deals with Criteo and InfoSum data partnership
June 22, 2023
Gaming & Esports
How Riot Games developed its brand identity for the League of Legends World Championship
November 4, 2022
Digiday @ CES
AI Briefing: How a media agency built a robotic alien to show off its generative AI tools
January 22, 2024
Digiday Media Buying Summit
Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
October 13, 2022
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022
Member Exclusive
Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
August 8, 2022
The Creator Economy
After years of caution, pharma advertisers are embracing influencer marketing
May 3, 2024
Generative AI
AI Briefing: Generative AI investments expected to rise alongside greater risks
October 23, 2023
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