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Special Projects
Digiday+ Research
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1960
Results for ‘global creative’
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Member Exclusive
Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
March 27, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
The Creator Economy
After years of caution, pharma advertisers are embracing influencer marketing
May 3, 2024
Brands in Culture
La burbujeante campaña de Coca-Cola que invita a consumidores a crear arte con inteligencia artificial
March 21, 2023
Member Exclusive
Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?
September 4, 2023
Digiday @ CES
AI Briefing: How a media agency built a robotic alien to show off its generative AI tools
January 22, 2024
Navigating Economic Instability
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
August 9, 2023
Strategizing for the Future
Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
July 3, 2023
Business of TV
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
May 3, 2024
Sponsored
How brands are activating Gen Z and millennial TikTok audiences
August 18, 2022
Awards
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
November 29, 2022
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