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1887
Results for ‘global creative’
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
The Creator Economy
After years of caution, pharma advertisers are embracing influencer marketing
May 3, 2024
Digiday Media Buying Summit
Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
October 13, 2022
Life Beyond the Cookie
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024
Business of TV
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
May 3, 2024
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022
Generative AI
AI Briefing: Generative AI investments expected to rise alongside greater risks
October 23, 2023
Strategizing for the Future
How agencies are tackling growing sports media fragmentation
February 23, 2024
Evolving Agencies
How much content is too much? Agencies are starting to ask that question
June 2, 2023
Member Exclusive
Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
August 8, 2022
The Commerce Media Era
‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
May 3, 2023
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Marketing on Platforms
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
June 8, 2023
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