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1960
Results for ‘global creative’
Life Beyond the Cookie
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024
Marketing on Platforms
Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023
Brands in Culture
Inside Home Depot and Behr’s multi-generational content strategy
August 22, 2023
Strategizing for the Future
How agencies are tackling growing sports media fragmentation
February 23, 2024
Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
July 5, 2023
Digiday @ Cannes
Omnicom wraps Cannes deals with Criteo and InfoSum data partnership
June 22, 2023
Beyond Ads
A bill to ban TikTok is gaining traction in Congress, and with some marketers
December 19, 2022
Generative AI
AI Briefing: Generative AI investments expected to rise alongside greater risks
October 23, 2023
The 2024 Notebook
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024
Member Exclusive
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Content & Commerce
As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
September 20, 2022
Beyond Ads
Lessons from marketers’ experience with generative AI
March 20, 2023
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