SHAPING WHAT’S NEXT IN MEDIA

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Media

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.

Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf

Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.

The Rundown: What YouTube creators should expect to change in 2026

YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?

Marketing

OpenAI’s plan for ChatGPT ads starts with brands, not agencies 

The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.

Dentsu is the latest holdco to reunite media and creative production

The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.

Future of TV

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game

NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.

Inside NBCU’s $3 million Peacock Super Bowl pitch

February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.

Media Buying

Despite saturated live sports calendar, Super Bowl remains north star for brands

Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

Hearst rethinks brand safety to unlock news ad yield 

Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?

Lego is building out an in-house programmatic team

The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it’s not the only brand deepening its in-house bench.


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Why L’Oréal Groupe is investing in P2 Science, the ingredient company quietly working with Rare Beauty, Living Proof and The Ordinary

Is 6-year-old P2 Science the next beauty industry ingredient heavyweight? Its custom ingredient pipeline has already attracted brands owned by Unilever, LVMH, ELC and P&G. Announced in January, P2 was welcomed into L’Oréal Group’s new sustainability accelerator powered by $117 million in funding. Glossy sat down with execs from L’Oréal and P2 to learn more.

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Beauty
Why L’Oréal Groupe is investing in P2 Science, the ingredient company quietly working with Rare Beauty, Living Proof and The Ordinary

Is 6-year-old P2 Science the next beauty industry ingredient heavyweight? Its custom ingredient pipeline has already attracted brands owned by Unilever, LVMH, ELC and P&G. Announced in January, P2 was welcomed into L’Oréal Group’s new sustainability accelerator powered by $117 million in funding. Glossy sat down with execs from L’Oréal and P2 to learn more.